A Northwestern Pennsylvania manufacturer and distributor of educational supplies had been forced into a foxhole as the consolidation of large, traditional competitors and competition from new, big-box entrants dramatically changed the company's landscape over a five-year period. The 120-person company had responded by cutting costs to the bone. It had reached the point where this strategy was no longer a viable option.
SEWN's layoff aversion program worked with the company to develop a new marketing plan that provided analysis not only of the competitive environment, but also the market realities of budget cuts and new purchasing habits.
SEWN encouraged the company to develop a new, easily-navigated and targeted e-commerce site. SEWN also created internal strategies for the sales force and assisted the company with the purchase of a defunct competitor's customer data.
The company now continues to hold its own in the dynamic educational marketplace.